Rolex Cellini Montres

The feud between watchmaking powerhouses Rolex and Omega has been raging for over a century, for so long it’s almost hard to remember how it all begin. Let’s remind ourselves.

Mistakes happen, it’s a fact of life. When you’re Rolex, however, making some of the very best watches in the world, they don’t happen very often—if at all. But they do still occur from time to time, and this one—it’s a doozy.

If you’ve clicked on this, there’s a high chance that you have at least a passing interest in watches and timekeeping, beyond simply being aware of the time and wanting to know what the time is exactly. There’s also a chance you’re the kind of person who wants to further their knowledge and understanding of watches and timekeeping, and that’s good, because that’s exactly what’s about to happen.

It’s finally here! Another year has gone by and we’ve got Baselworld fever once again. The Swatch Group’s absence may have left a glaring hole in this year’s show, but that doesn’t mean we aren’t still pleased, confused and outright surprised once again. This is part one of our two part special—keep an eye out for part two coming up soon.